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Why you need to migrate to Google Analytics 4 now

by Karyn Lanthois | Jun 13, 2022 | Blog, Google Analytics

GA4 is slated to replace the existing version of Google Analytics (Universal Analytics or UA) in June 2023. This means that next year you’ll be using GA4 regardless, and it’s essential that you migrate your data carefully to avoid any loss. G4 is a year away you say;...
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